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J.Lo’s Love & Light Shines Bright at HSN Launch
August 11, 2011
By: TOM BRANNA
Editor
• HSN continued its role as an innovative force in the prestige fragrance industry with the successful debut of Jennifer Lopez’s Love & Light fragrance.Lopez made a live guest appearance on the network to launch her latest scent–and it was one of the most successful launches of her branded fragrances, selling more than 51,000 units. During the premiere hour of the launch of Love & Light, Lopez said, “I am passionate about fragrance. HSN is the perfect place for me to tell my story ...
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